Writing a Blog is a lot like riding a bike, you can watch YouTube tutorials (or your big brother can show you how to ride) for months. But nothing can prepare you for the real thing like actually jumping on, grabbing the handle bar and peddling.
Now let’s get down to business after that weird vague analogy.
You know you need to start blogging to grow your business, but you dont know how.
In this post, I’ll show you how yo write a great blog post that people will actually want to read.
[Disclaimer: The process of writing a blog post often takes more then a couple of hours, even if you can type eighty words a minute]
From the start of the idea to finally publishing, you may spend several days or maybe even a week writing a particular blog post.
How to write a Blog Post
Before you put digital pen to paper, make sure you have everything you need to write. Many new bloggers tend to overlook the planning aspect, and while you might be able to get away with skipping the planning stage, doing research will save you time later down the road. Also help you develop good blogging habits.
- Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
- Craft a eye catching headline that is. Oth informative and will capture readers attentions.
- Write your Post, either writing a draft in a single session or gradually word on parts of it.
- Use images to enhance your post improving its flow, add humor, and explain complex topics.
- Proof read. Make sure to avoid repetition, read your post aloud to check the flow and for errors, have someone else read it and provide feedback.
Choose a topic that interests You
Before you do any of the following steps, be sure to pick a topic that actually interests you. Nothing will kill a blog post more effectively then a lack of enthusiasm from the writer.
There’s an old maxim that states, “ No fun for the Writer, No fun for the Reader. ” No matter what industry you’re working in, as a blogger, you should live by this statement.
Write an Outline For Your Post
Amazing Blog posts don’t just happen. Even the best bloggers need a rough idea to keep them on track. Which is why outlines come in handy.
An outline does not need to be lengthy, or even detailed – it’s just a rough guide.
Do Your Research
It goes without saying, but relying solely on wiki as a primary source of Intel is almost always a bad idea. True, wikipedia does have thousands of excellently researched articles, but it’s not infallible, and erroneous facts do make their way into articles without site admins noticing.
If your relying on third party information to write, choose authoritative sources. Official associations, government websites, heavily cited research papers, and preeminent industry experts are all good examples.
Although, nobody is right all the time. So approach every source with skepticism and question everything until you’re positive your information is solid.
Check Your Facts
All it takes to tank your credibility is one glaring error. Everyone makes mistakes, but it’s crucial to avoid hick-ups like this. Especially for you, just starting out.
Your credibility and authority will take a major hit if you publish inaccurate information.
If you fall prey to a well executed hoax, repeat widely circulated misinformation, or make a mistake. Just own up to it right away and br transparent about the edits.
Don’t try to fool your readers, best believe they’ll call you out on it, further worsening the situation. Be honest, be liable, and fix it immediately.
Writing a Great Headline
There are two main approaches you can take to writing blog post headlines. You can either decide on your final headline before you write the rest of your post, or you can write your blog post with a working title and see what fits when you’re done.
Your approach to headlines should also vary depending on your audience.
Writing headlines for blog posts is as much an art as it is a science, and probably warrants it’s own post, but for now, all I’d advise is experimenting with what works for your audience.
Writing a Blog Post – The Writing
Similarly to headlines, there are two main approaches to writing a blog post. You can either sit down and write an entire draft or you can chip away at it gradually.
Like most skills, writing becomes easier and more natural the more you do it.
Using Images Effectively
Images help your blog post flow more effectively. One of the most important reasons to include images to include images in your blog posts is to break up the text.
Many people scan blog posts rather read over every word. Thus dispersing images throughout the post will make it less intimidating and more visually appealing.
The Editing Phase
Writing a blog is hard, but editing a blog post is harder. People mistakenly assume that editing is simply striking through sentences that dont work or fixing grammar errors.
Although these are important, editing is about seeing the piece as a whole, and sometimes be willing to remove words that don’t fit the post cohesion.
Avoid Post Repetition
Once you’re done with the first draft of your blog post, read through it fully and check for words that can be replaced to avoid word repetition.
Well that’s it folks!
Blogging is one of those jobs that seems easy until you have to do it.
Fortunately, it does get easier, and with time and practice, you to will be blogging like a pro in no time.